The main attractions are related to the figure of Father Cícero. The large statue of him, almost 30 meters (100 feet) tall, is one of the most frequently-visited locations. The Father Cícero Memorial recreates the city’s history in photographs, objects and documents, and the Museu Vivo (Living Museum) houses pieces left behind by pilgrims who have had their wishes granted.
Off the “Father Ciço” circuit, a good recommendation is the Mestre Noza Cultural Center, where you will find clay and wood sculptures and a truly representative sample of local crafts.
Juazeiro is located in a region known as the Chapada do Araripe, which contains an environmental reserve as well as a paleontological site. Stop by Crato to visit the Cariri Paleontology Museum and see a beautiful collection of fossils. Take the opportunity and go a little farther to Assaré, located 110 km (68 mi) away, to check out the works of one of the region's greatest poets at the Assaré Patativa Memorial.