Innovation, pioneering spirit and low prices
Since 2001 GOL has been driving the Brazilian aviation market to develop, always presenting innovative and pioneering products, services and processes. With its low cost, low fare business model, the company has made air travel in Brazil and in South America available to all.
Every year, the company succeeds in winning over more clients that could not previously travel by air because they couldn’t afford to pay for tickets. For this reason, a large number of the company’s passengers are first time flyers, all because of GOL’s reduced fares, which are very often competitive when compared to bus fare.
Structure, systems and controls
GOL currently offers the most extensive and convenient route network in South America and the Caribbean, with almost 800 flights a day to 65 destinations, domestic and international, in 13 countries. Combined with operational partnerships with foreign and domestic companies, GOL's route network is among the best for clients that want to travel to Brazil, within Brazil, or from Brazil.
GOL can offer such efficient services because it has a business model based on structures, systems and controls that enhance the quality, high technology, safety and standardization of its fleet, as well as the motivation and productivity of its team. With a constant focus on reducing costs, the company's strategy is defined by profitable growth through a low-cost and high quality structure for providing service to clients.
Aircraft and market expansion
The next-generation Boeing 737-700 and 737-800 aircraft used by GOL are equipped with winglets, a technology that helps reduce operational costs even further. With a new and modern fleet, GOL's operations are differentiated by reduced maintenance costs and low fuel consumption, which translates into high use and efficiency rates for the company.
In accordance with its corporate objectives, GOL once again revolutionized Brazilian aviation when it acquired VRG Linhas Aéreas, operating the VARIG brand, on March 28, 2007. The acquisition was one of the most important steps in GOL's history, allowing it to expand its market coverage and operating capacity.
Looking ahead, GOL continues to evaluate opportunities to expand its operations, opening new flights in the domestic market and in other high traffic international centers, in South America and the Caribbean.