CPV - Campina Grande

Inner strength

The city doesn’t flaunt the adjective “big” in vain: it is one of the northeastern metropolises.  Rivaling the economic importance of the capital of Paraiba, João Pessoa, it is proud to host the largest São João festivities on the planet. An entire month of Forró when the 42.5 thousand square meter Parque do Povo (people's park) is filled to capacity.

Want more? There is more! Halfway between the agreste (wilderness) and the sertão (backlands), Campina Grande is a technological, chemical, pharmaceutical and educational center that attracts people from all over the northeast. Business tourism is very strong in the city.

The city is situated on the Borborema Plateau, about 550 meters above sea level, with milder climate than that of other municipalities in the state, in addition to green areas like Parque das Pedras (rock park) and Açude Novo (new dam). 


The Historical Museum is housed in the building where the first jail was opened in 1814. The Cotton Museum brings together a collection that shows how the city became the second largest producer of the raw-material in the world. The Luiz Gonzaga Museum reminds us of the eternal King of the Baião.

The Assis Chateaubriand Collection exhibit is also worth seeing. It is a good sample of the best of Brazilian art, with works by Portinari, Anita Malfatti, Pedro Américo and many others.

The Central Market is one the largest in the northeast and is open every day. There, you will find furniture, clothing, agricultural products and foodstuffs. And if you want to try really good carne de sol (sundried beef), go to the Alto Branco neighborhood, where you will find the major churrascarias (steakhouses). After that, visit the neighboring historical cities of Areais and Inga, only 28 miles (45km) away.