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By Ricardo Freire
“São Paulo can't stop," goes the saying. “Everything at the same time, right now,” state advertisers, borrowing from the rock song chorus. “Let’s go, let’s go, it’s time to go, let’s go, let’s go”, is the jingle on morning news radio. Traffic sometimes stops. But that doesn’t stop the city from moving at its insane pace.
São Paulo is a cornucopia of opportunities for those who want to create, make, consume. Work and pleasure blend. But one thing is for sure: those who are just visiting get to enjoy the city a lot more.
In the last few years, the banning of billboards and signs within city limits has revealed a beauty that São Paulo itself never knew it had. “Stay another day,” recommends the Department of Tourism to the hurried tourist. Excellent advice.