Our airline, Gol, was founded by a leading Brazilian coach travel company called Grupo Áurea. It started flying in January 2001 with one aim: to make flying affordable for most Brazilians.
With our low cost, low fare philosophy, we have developed a lean structure and become one of the world's most efficient airlines. Based on this was a totally new concept here, we are flying the newest aircraft and our fare policy has revolutionized the domestic aviation industry in Brazil.
Our latest-generation Boeing 737-700 and 737-800 are up to 12% faster than similar planes. Gol's strategy is to keep on-board passenger service simple. On mostly short routes, we serve healthy and nutritious snacks and cereal bars. Staff wears uniforms designed by leading Brazilian stylists Glória Coelho and Ricardo Almeida.
Our priorities are safety, comfort, and quality for passengers and cargo. So we have advanced technology, a standardized fleet of aircraft, and a highly motivated team. As a result, Gol sets the highest standards for the commercial aviation market.
Our target for 2010 is to have Gol - the smart airline - evolve even further and be recognized as the company that popularized high quality low cost air travel in Latin America.