WHY DO WE USE COOKIES?

GOL Linhas Aéreas Inteligentes makes use of cookies and similar tracking technologies to offer a more personalized, agile and secure browsing experience to our passengers and visitors to our site. Below, we explain in detail the main reasons why we use cookies in this context:

1. Facilitate ticket booking and purchase processes

• Remember your searches and preferences: When you search for flights, travel dates, and fares, “session” and “persistent” cookies can store this information to prevent you from having to redo the search each time you return to the site.
• Keep login details: If you log in with your user (for example, to our loyalty program or to a reserve account), cookies keep your session active, allowing you to resume the purchase process without having to re-enter your credentials.
• Manage cart information: During the purchase of tickets or additional services (such as extra luggage or reservation of special seats), cookies allow these items to remain registered until payment is finalized.

2. Personalizing the user experience and preference

• Language and currency selection: GOL serves several countries and it is common to offer different language and currency options. Cookies can remember your preferences so that you can always find the site configured according to your preferred language and/or currency
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• Travel preferences: Some passengers may have specific needs or preferences, such as a vegetarian meal, window seating, or aisles. By means of cookies, we can remember these preferences and present them already filled in in future searches.

3. Loyalty program and frequent flyer account

• Simplified account access: If you participate in our miles program or in services/products from our brands, cookies help keep you securely logged in, displaying your miles balance and flight history.
• Personalized offers: We use these cookies (with your consent) to analyze your preferred routes and offer specific loyalty program promotions or benefits, making your experience more relevant.

4. Continuous improvement and statistical analysis

• Performance monitoring: We use analytical or performance cookies to measure how visitors interact with the site, identifying the most accessed pages, length of stay, cart abandonment rate, and other indicators.
• Site optimization: Based on this data, we can improve usability, accelerate page loading speed, and adjust navigation to make the shopping experience more fluid and enjoyable.
• Testing new features: Cookies can be used in A/B tests, where different versions of pages or site elements are presented to measure the efficiency of each alternative.

5. Security and fraud prevention

• Identifying suspicious behavior: Cookies help recognize suspicious browsing patterns or access attempts, activating additional verification and security measures to protect both the passenger and the company.
• Data protection: By keeping the user securely logged in, we are able to apply security and encryption protocols that reduce the risk of improper access to personal and financial information.

6. Targeted marketing and advertising

• Disclosure of special offers: We may use cookies to present advertisements about promotions, popular destinations, or travel packages on other sites you visit.
• Retargeting campaigns: If you searched for a specific flight and didn't complete the purchase, you may see advertisements related to the flight or alternative date options through advertising cookies, facilitating your future decision.

7. Integration with third-party partners and services

• Social networks and partnerships: We may use third-party cookies that allow integration with social networks (for example, when sharing a ticket offer) or traffic analysis together with partner companies (such as airline alliances and travel agencies).
• Additional features: Third-party cookies can also enable features such as interactive maps (to view flight routes), real-time support chats, or travel service assessment tools.

8. Legal basis and compliance with the LGPD and the GDPR

• Consent: In accordance with the General Data Protection Law (LGPD) and other applicable laws, we obtained your consent for the use of cookies, except for those strictly necessary for the operation of the site.
• Legitimate interest: There may be situations where we rely on our legitimate interest to deploy cookies that collect statistical data or improve transaction security, without prejudice to the fundamental rights of passengers and visitors.

9. Management and control of cookies

• Browser settings: You can manage, block or delete cookies at any time in your browser settings. This may impact some site features mentioned in this document, especially those related to booking flights and storing user preferences
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• Preference Center: If we have a banner or cookie management center, you can adjust your preferences and consents at any time, choosing, for example, which types of cookies to accept or decline.