Establish and guide the Company's primary principles and values and essential for the development of its social management in the face of sustainability and its stakeholders, impacting the formation of an organizational culture favorable to internal and external social transformation.
Strengthen co-responsibility between GOL LINHAS AEREAS and its Partners for the execution of Projects that meet society's calls.
Strengthen and engage stakeholders to obtain a wide reach in achieving our strategies through innovation actions and initiatives that contribute to the reduction of inequalities.
Our political and social vision internalizes, disseminates and provides transparency to the process of implementing the 2030 Agenda - Global Compact.
The 2030 Agenda is a commitment made by all the countries that comprised the United Nations Summit on Sustainable Development in 2015 — the 193 UN Member States, including Brazil. The Agenda is divided into 17 axes of action, or 17 Sustainable Development Goals (SDGs). It is a collection of goals, guidelines and perspectives defined by the UN to achieve dignity and quality of life for all human beings on the planet, without compromising the environment, and, consequently,
future generations.The UN and its partners in Brazil, aware of the development urgencies urged by people in various Brazilian regions and the world, come together to increase solutions for Sustainable Development, to this end, they have set 17 challenging objectives, which are a global call to action to end poverty, protect the environment and climate, and ensure that people everywhere can enjoy peace and prosperity.
Sensitive to this appeal, GOL aligns its guidelines with the principles of the 2030 Agenda, correlating them with its social practices and, among the 17 Sustainable Development Goals (SDGs), it especially assumes, on a voluntary basis: 4. Quality education (Ensure access to inclusive, quality and equitable education, and promote lifelong learning opportunities for all and 8) Decent work and economic development (Promote inclusive and sustainable economic growth, full and productive employment, and work worthy for everyone).
-
Any authority or agent of a government, of a national and international public organization, or any of its departments, bodies, or agencies;
-
Any senior member, authority, or representative of a political party;
-
Any candidate for public office;
-
Any private person who provides a temporary public service (such as jurors in the jury court, election ballot, among others).
-
Direct the strategy towards social support to ensure its consistency with the Company's business.
-
Approve any exceptions to compliance with this Policy.
-
Represent the GOL Institute.
-
Approve the social projects to be supported by the Company and any requests to increase the quota.
-
Assist the ESG area in monitoring compliance with the terms and conditions of this policy and ensuring their correct use.
-
Approve any exceptions to compliance with this Policy.
-
Review the Social Responsibility Policy;
-
Promote the management of execution and planning of this Policy;
-
Represent the GOL Institute.
-
Review and formalize donation contracts and related documents.
-
Plan and execute the Company's social support;
-
Prepare the Social Responsibility Policy;
-
Represent the GOL Institute;
-
Monitor all approved social projects, archiving all evidence of the correct use of the available resources.
-
Manage, together with the ESG area, the social projects to be supported by the Company that aim at positive impacts and significant changes in society, providing for the improvement of quality of life and social development conditions, responsible for signing contracts for projects and actions supported by the Company.
-
Assess the risks associated with the possible liability of GOL for corruption issues or ethical-reputational issues related to the granting of donations of tickets, cargo, or other items or benefits and social investments, issuing recommendations.
-
Approve any exceptions to compliance with this Policy.
-
Monitor social support to verify compliance with the terms and conditions of this Policy and the Donation and Sponsorship Policy.
- All areas of GOL Linhas Aéreas, both domestically and internationally, are governed by the following guidelines: PO-MKT-SOC-001 – Sustainability Policy
- PO-DZ1910-006 – Donations and Sponsorships Policy
- PO-DZ1910-003 – Anti-Corruption Policy
- PR-DZ1910-001 – Anti-Corruption Due Diligence Procedure
- Brazilian Council for Corporate Volunteering – CBVE (https://www.cbve.org.br)
- Corporate Volunteering Study Groups – GEVE
- GOLLOG Manual
- Stakeholder Relations Policy operates; engaging all employees and stakeholders.
-
GOL's Social Responsibility Policy reflects its positioning regarding the relationships it maintains with society and refers to the direction of its social investment and/or ticket donations, as well as cargo transportation.
Any support granted to Social Organizations on an exceptional and/or emergency basis (outside the issuance deadline, outside the policy, among others) must be approved by the CEO of GOL or the President of the GOL Institute and by the Compliance department, observing the rules and guidelines contained in GOL's Social Responsibility Policy and the necessary procedures for these requests. This must be brought to the attention of CAPS at the first subsequent meeting, which will ratify it, observing the rules and guidelines contained in GOL's Social Responsibility Policy.
Composition of CAPS
-
Executive Directorate of People and Culture
-
Executive Legal and Government Relations Directorate
-
Customer Service Directorate
-
Executive Compliance Directorate
-
People, Culture, and ESG Management
-
Planning and Capacity Management
-
Executive Secretariat of the GOL Institute
-
Projects
The Policy establishes the indispensable principles for the development of social management by delimiting support to projects that are aligned with the Company's culture, purpose, and values.
Purpose
To be the First for Everyone
Values
-
Safety: Our number 1 Value
-
Team of Eagles: Pride in being GOL: the best Team in aviation
-
Customer: The center of our attention
-
Smart Low Cost: Our main competitive strength
-
Results: Excellence to surpass goals
-
Detailed Context of the Document
Causes
The focus of this Policy is based on two causes:
EDUCATION – A fundamental and indispensable tool to achieve profound and sustainable transformation in society. GOL believes that education is the essential tool and the first step toward building a more egalitarian and socially just world. It is education that gives human beings the possibility to envision and go beyond the limits imposed by their reality. It is through knowledge and assuming one's own citizenship that reality is changed. Education enables individuals to see themselves as active agents and protagonists of personal and social transformation.
This is justified by the social and educational aspects founded in the Federal Constitution (Art. 205), the Law of Guidelines and Bases of National Education (Art. 2), the National Education Plan, and the United Nations Sustainable Development Goals in the pursuit of guaranteeing everyone the right to quality, equitable, and inclusive education, aiming at the full development of the person, their preparation for the exercise of citizenship, and their qualification for work.
VOLUNTEERING – The desire to fly comes from prehistoric man, contemplating the flight of birds. Flying is the product of man's unconscious desire to go beyond his own limits, symbolizing freedom. With this in mind, GOL encourages the social leadership of the Company's employees in favor of social actions in the community, aligned with the Social Responsibility Policy.
Premises
EDUCATION
Literacy
-
Encourage the learning of knowledge, skills, and values necessary for socialization and social integration;
-
Stimulate the development of physical, cognitive, and affective potential;
-
Leverage the structuring of action and the social praxis of the student.
-
GOL defends the understanding of this premise, considering that literacy is one of the first steps toward a constructive education within the child's social space of discovery, enabling and empowering them to be and act beyond "fairy tales" by perceiving themselves in the world and in their social space.
It is starting from literacy that educational agents, teachers, parents, and society increase and boost the basic function of the School: to guarantee the learning of knowledge, skills, and values necessary for socialization and social integration, stimulating the development of the individual's physical, cognitive, and affective potential.
We ponder that education must form individuals who architect the social structure, opening "paths" for social development. In this parameter, education is a singular instrument of transformation, cohesion, and social inclusion.
Technical Vocational Education Education is a social premise for GOL, considering the following assumptions:
-
Education is a sine qua non condition, an imprescriptible clause of a plan, of a country's growth and development project;
-
There is no socio-political strategy capable of replacing the role of education in a society;
-
Education is the driving force for the socio-political and economic development of societies;
-
To establish objectives of social justice;
-
Education is a singular instrument of transformation, cohesion, and social inclusion;
-
Education prepares children and youth to exercise their roles and functions in society and, more particularly, in the community in which they are inserted.
-
Provide opportunities for the construction of scientific knowledge;
-
Explore the potential of youth;
-
Expand knowledge;
-
Develop skills;
-
Activate competencies;
-
Develop talents;
-
Consign the valuation of work;
-
Provide conditions to overcome social limits;
-
Mitigate inequalities and provide social impacts;
-
Encourage autonomy.
-
Education enables the individual to form a critical, reflective sense, pushing them toward an awareness of their rights, education, and duties, directing them toward an understanding of reality, enabling and empowering them to build a fairer, more solidary, and welcoming society in the face of social and cultural differences.
Supported by these premises, we cannot postpone the non-negotiable commitment to education—a universal, quality education. To give concrete conditions to this commitment, GOL encourages and supports actions aimed at developing the communities in which it operates.
Under the foundations of these premises, GOL understands man as a being who is both the producer and beneficiary of culture and knowledge; thus supported, it understands society as an emancipator and promoter of this man's development. The school has the function of taking empirical knowledge to more didactically structured directions, highlighting that other social agents (Companies, Business Organizations, NGOs, etc.) are co-participants in this process; this is where the GOL Institute comes in.
In the quest to provide improvements in the social structure of the communities where it is installed, aiming to mitigate poverty and social inequalities, under the pillars of professional training and habilitation, GOL offers various courses and activities. These aim to develop decisive aspects to raise the standard of access to services and improve income to facilitate social inclusion, also signaling chains of socio-political actions, justifying the strengthening of sustainability and socioeconomic development.
Our Projects harmonize with expectations of diversity and social inclusion, intending the human-social promotion of the target audience, based on the following premises:
-
Social Gain: Improving the quality of life and favoring social inclusion and insertion;
-
Social Impact: Transformation, autonomy, and valuation of the individual.
-
Diversity, Equity, and Inclusion: Our Social Responsibility Policy is based on the recognition that we all have rights and duties in a fair, solidary, and egalitarian society. Therefore, assuming diversity (a set of differences and similarities that characterize social beings) as a social principle of our Company is a decisive step toward triggering reflections and actions that generate changes in the social environment to establish inclusion, insertion, and accessibility. Under these parameters, we understand that promoting diversity is, above all, a socio-educational attitude.
It is ensuring that everyone has access to opportunities and enjoys the social privileges achieved by historical, scientific, and social development; so that everyone has possibilities for human development and promotion. Under these aspects, GOL strives to prospect opportunities for social inclusion by answering the calls of the most needy and excluded, building intuitions of a future for greater vitality, viability, and sustainability of an increasingly inclusive society.
Backed by our mission, GOL, conscious of its duties and responsibilities towards the most deprived communities—particularly considering children and youth in situations of social vulnerability—seeks to develop policies and strategies pondering equity and equality. This enables us to create meaningful relationships with the communities in which we are established, significantly impacting situations of social fragility and broadly favoring these communities.
We believe that the school is not solely responsible for the literacy process, as literacy is not limited to being able to read and write; it includes and means other elements and other educational aspects. It also means awakening skills and a new world of knowledge, arousing a feeling of belonging and social insertion, suggesting that we should value environments from various social nuclei to cooperate in this process.
Faced with its social policy, GOL highlights equity and equality as paramount socio-political attitudes for our socio-educational dynamics because they condition social and economic balance, since both are indispensable attitudes when we aim to reduce fractures and social inequalities; because it is not enough to strive for equality, it is imperative to foster and sustain equity.
Equity refers to the requirement of giving people what they need, observing that, thus, everyone necessarily has access to the same opportunities. This means securely offering more to those who need it most in a proportional manner consistent with their circumstances and needs.
In the diversity/inclusion universe, focusing on equity is what enables everyone to have the same opportunities and, therefore, is a determining factor for our actions and strategies to significantly build and establish diversity and inclusion.
Action
For EDUCATION – the action is focused on children, youth, and adults, emphasizing the formation of a citizen's conscience so they become influencing and transforming agents in society; enabling social conversion through the development or support of projects that promote quality education, professional education, full citizenship training, educator/multiplier training, and support for research to develop educational technologies.
For VOLUNTEERING – The focus of action is the Águias do Bem (Eagles for Good) program, as a fundamental tool to carry out GOL's volunteer events, actions, campaigns, projects, and activities.
Qualification
To be qualified to participate in the selection process and be supported by the GOL Institute, Organizations must:
-
Direct their efforts toward achieving positive and lasting social changes so that they reflect their position as conscious and responsible social actors regarding their role.
-
Integrate sectors to establish guidelines, objectives, goals, actions, and foundations for the improvement, safety, and reliability of moving between areas and accessing services.
-
Social projects benefiting from this Policy must present in their proposals or prove through a history of achievements the following attributes:
-
Transformation Capacity: Refers to the ability to cause significant and positive changes in the social space in which it operates. Projects with high transformation capacity have the potential to deeply impact how things are done. Projects that effectively promote changes in indices (check learning index, first job, indices on diversity, inclusion, equity) will more deeply impact that social space, imprinting substantial and lasting improvements upon it.
-
Management Capacity: Implies the skills to plan, coordinate, execute, and monitor activities to achieve defined objectives, highlighting clear implementation methods, effective result evaluation tools, resource management, budget and specifications, deadlines, and risks; as well as the ability to maintain good communication among the parties involved and to deal with challenges efficiently and effectively.
-
Innovation and Creativity: Involve encouraging the generation of innovative ideas, exploring unconventional solutions, valuing new approaches, and promoting an environment that encourages collaboration, creating spaces for experimentation, favoring effective solutions that benefit everyone, and creating conditions for new ways of doing what is already done.
-
Consistency: Refers to the uniformity, stability, and coherence of its parts, ensuring that all fit harmoniously, conditioning a cohesive and understandable whole. The attribute of consistency is characterized by facilitating the understanding, maintenance, and evolution of the Project, ensuring its plausibility, durability, and solidity.
-
Scope: Several factors determine the scope of a project, among which are the objectives, requirements, risks, technical and financial viability, and available resources; as well as the needs of interested parties. A clear definition of the scope and purpose of the Project is essential to establish successful coverage. Under these parameters, the GOL Institute bases its Projects on aiming to improve the quality of life in all Brazilian cities where GOL operates; to well serve this objective, it implements and develops projects that positively impact the indices of education, employment (especially the first job), diversity, inclusion, and equity, consequently reducing income inequality in these cities.
-
Transparency: The attribute of transparency enhances the quality of making information, processes, and decisions more accessible and understandable, which includes sharing information clearly and openly, enabling all involved to understand the progress, challenges, goals, and actions taken, while concurrently promoting and developing trust, minimizing misunderstandings, and permitting and ensuring more effective collaboration among interested parties.
-
Project in action for at least one year.
-
Form of Social Investment and Donation – how GOL will make donations
GOL's private social investment and/or donation may be carried out in cash and/or airline tickets, the latter through the Ticket Donation Program, and must be based on the causes defined in item 6.1.1.
GOL's social investment may be carried out through cash donations and/or airline tickets, making it clear that the latter must be considered by their financial value.
Projects benefiting from tax incentive laws may be utilized when applicable, but they will not be prioritized in social support evaluation processes.
The number of supported projects and the limit of donation and social investment contributed to each one will be delimited by the budget approved annually and by the number of tickets available for the causes. Any additional need, beyond what is foreseen in the budget and the ticket quota, must be previously approved by the CEO of GOL, the President of the GOL Institute, and the Compliance department.
Cargo Transportation – requests will be analyzed case by case by GOLLOG, considering destinations and high season periods.
The Organizations selected to be supported by the GOL Institute will be supported by GOL and the GOL Institute for a period of two years, which may be renewed. After this period, a new public notice will be launched for a new selection of supported Organizations.
Partnerships
GOL believes in and bets on successful partnerships, which is why it is fully open to jointly developing and participating with other social actors in projects that provide effective and lasting social transformation.
The union of the actors involved in the projects makes it possible to see potential, detect problems, and suggest and develop actions to achieve goals. To do this, these partners must have ethical principles and guidelines similar to those of GOL and must undergo the selection process.
Selection Process
The selection of Organizations to be supported will be via a Public Notice of Selection for Donation and Social Investment by GOL, which will be launched every two years.
Civil society organizations—associations and foundations, pursuant to Law 13.019/14, referred to here simply as organizations—that cumulatively meet the following requirements may participate in the public notice:
-
Be legitimate and holders or representatives of the realization rights of the project to be registered;
-
Be compliant with their legal obligations, including financial and tax obligations;
-
Have an active National Registry of Legal Entities (CNPJ) with the Federal Revenue of Brazil;
-
Have legal representatives and occupants of management positions registered in the active Individual Taxpayer Registry (CPF) with the Federal Revenue of Brazil;
-
Be legitimate holders or representatives of the realization rights of the project to be registered;
-
Have human, physical, and technological resources to operate;
-
Have been founded for at least three years;
-
Have a proven accounting movement in the balance sheet of at least R$ 100,000.00 (one hundred thousand reais).
-
Screening of Projects
The registered projects will undergo verification of the fulfillment of the prerequisites provided above, as well as a technical analysis based on their attributes.
Formalization and Monitoring
The selected projects will be subjected to the Due Diligence Procedure, carried out by the Compliance department (PR-DZ1910-001). At the end of the analysis, Compliance will carry out a risk analysis, in which it will approve the Organization or not.
The Organizations pre-approved by Compliance will be submitted for CAPS approval.
After the support is approved, a contract must be formulated stating the rights and duties of the parties involved. The contract must be signed prior to the execution of the support.
For renewal, they will be analyzed according to criteria established internally by the Company.
All Organizations supported by GOL and the GOL Institute will have a mandatory obligation to send specific monthly reports on the appropriate use of tickets and to present reports in July and November on the impacts caused by the support received. Failure to present the reports will result in the suspension and/or discontinuation of the contract.
Expected Results
GOL's Social Responsibility Policy does not intend to act in an uncommitted manner toward society; it must be understood as an investment, and therefore, social results are expected and will be monitored with the same importance as any other business of the Company.
GOL may contractually require Partner Organizations to provide returns of a social nature, which do not aim at commercial counterparties for the Company within the supported projects, which will be discussed and specific to each project.
All supported projects that have the GOL and GOL Institute brands inserted in their communication will be submitted for approval by the Marketing department.
Final Provisions
GOL will not support:
-
Social organizations linked to political parties and/or partisan political movements;
-
Individuals who directly or indirectly collaborate with projects or actions that are not from social organizations (trips of personal interest for conferences, training, courses, meetings, missionary trips, contests, competitions, gatherings, among others);
-
Social organizations that have a bad reputation, lack integrity, threaten public order, or harm the image of the GOL INSTITUTE and GOL Linhas Aéreas;
-
Social organizations that infringe the Consumer Protection Code or any other current Law or Legal Norm;
-
Social organizations in which the organizing proponent(s) have registration restrictions, are prevented from operating, or are in litigation with the GOL INSTITUTE and Gol Linhas Aéreas;
-
Social organizations that violate third-party rights, including intellectual property rights;
-
Social organizations that make use of names, symbols, or images that characterize personal promotion of authorities or public servants;
-
Social organizations in which the legal entity proponent has, among its directors, employees and/or relatives of GOL INSTITUTE employees up to the first degree.
-
The support granted by GOL must be in accordance with the values and principles described in the Code of Ethics and may not:
-
Configure or appear to be an undue advantage, granted directly or indirectly to a Public Agent or a private person or entity with the power to influence decisions in favor of GOL and the GOL Institute;
-
Serve as a reward for acts or decisions taken in favor of GOL, the GOL Institute, or its Members;
-
Damage the reputation of GOL and the GOL Institute (for example, if it is publicly disclosed by the media).
-
For more information on anti-corruption guidelines and/or donations and sponsorships, see, respectively, PO-DZ1910-003 - Anti-Corruption Policy and PO-DZ1910-006 - Donations and Sponsorships Policy.
GOL and the GOL Institute reserve the right to analyze and select projects outside this Policy out of strategic interest. Exceptions to compliance with the requirements of this Policy will only be considered with prior analysis by the GOL Institute and approval by the Company's CEO, the President of the GOL Institute, the Compliance department, and CAPS.
The support of GOL and the GOL Institute to the project may be suspended or canceled, in whole or in part, in the event of supervening cyclical and economic factors, by judicial decision, determination by a control body, or by reasoned decision by GOL and the GOL Institute. Violations of this Policy may result in disciplinary and legal measures for all Members, regardless of hierarchical level or position. Disciplinary measures will be defined by the manager, with the assistance of the Ethics Committee.
Questions and suggestions regarding the content of this Policy should be sent to the email institutogol@voegol.com.br, which will be answered by the ESG team.

