GOL Magazine - GOL Linhas Aéreas

GOL Magazine

GOL Magazine celebrates life

To kick off the year in an inspiring way, the magazine GOL features the story of Rodrigo Hübner Mendes on its cover. At 18, our character suffered an accident that made him quadriplegic and, over time, he learned to transform this violent rupture into action and dedication. It opened the Rodrigo Mendes Institute aimed at quality education for anyone with disabilities and has become a world reference in inclusive education. Last year he released the book “The Potential of Change”, a kind of biography in which he discusses remarkable moments in his life and also about the unforgivable. “My proposal is that we be careful to preserve our autonomy of thought even if we are externally devastated by the complete loss of any possibility of making a decision.” The interview is signed by Pedro Bial. Read more in this edition.

With you, Gol Magazine

Faced with the challenge of remaining interesting in the face of audiovisual content and the internet, GOL Magazine goes beyond its function as a print: it is the brand's main channel of expression. The graphic design and editorial content of the publication reflect an attentive look at time and the changes that define it. Based on this, it addresses important topics for Brazilian society - and for the world on a monthly basis.

The relevance of GOL Magazine is recognized by prestigious awards, such as PROPMARK, which elected it the best customized magazine in 2015, 2018 and 2019. It also received the most important brand content award in the world, the Pearl Awards 2017, in the category “Best Print Magazine (Design) B2B”.

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The subjects in this edition

Tableau

The focus is on diversity in sports as a powerful tool for transforming lives. We shed light on the importance of representation and plurality in sports – and how amateur athletes from diverse backgrounds find their place in the sun. Come and discover inspiring projects we've found in Rio de Janeiro.

Trip

Throughout this edition, we bring destinations in Brazil and the world. There is an itinerary for what to do in one day in Orlando, Florida/USA, Christmas tips by Alice Carvalho and even the best of Jalapão. In our main article, a dive into the beauty and good surprises of Salvador, Bahia. One of the most vibrant in the country, the city shows all its identity and richness through local people, culture and cuisine. It's worth reading.

Executive

Here we propose an analysis of the current Brazilian publishing market. As large bookstores close their doors, and online is growing as a strong competitor, what can be seen is an appreciation of smaller bookstores, of a single store, often themed, that is, focused on specific subjects. Find out more about how these movements are going and also what are the trends in this market.

Radar

To celebrate 10 years of Nipples on the air, we interviewed open-breasted women Cris Bartis and Juliana Wallauer. Every week they bring current issues to the podosphere, which are not always easy to discuss, for an in-depth debate with guests. For GOL, they talk about the lessons learned from the last decade, mistakes, obstacles and annoyances that became assets, and the next steps.

#NewGOL

Within the Company, we talked about GOL's partnership with the Vai Voando agency, about how the adhesive process for our planes works and about the plans for Clube Smiles companies. It also has the news and facilities of our Smiles platform and the movies showing our on-board entertainment. Discover this and much more.