Cookie Policy

 

WELCOME TO OUR COOKIE POLICY!

In this Cookie Policy, we explain how and why we use cookies and other tracking technologies when you visit or interact with GOL Linhas Aéreas Inteligentes websites, including the following brands and domains: GOL, GOLLOG, AEROTECH, SMILES, SMILES VIAGEM, and VOEBIZ. We explain what information we collect and how we use it. If you have any questions, please contact us through the channels provided at the end of this page.

WHAT ARE COOKIES?

A cookie is a small file stored on a user’s computer, mobile phone, or tablet when accessing certain websites, applications, or platforms, allowing them to recognize the user.

Cookies are currently essential for the operation of the internet, providing numerous benefits in the delivery of interactive services and improving navigation and usability. They help adapt websites, applications, and platforms to your personal needs, cannot damage your device, and, when enabled, may help identify and resolve errors and improve usability.

Cookies allow, among other things, information about a user’s browsing preferences or device to be stored and retrieved. In addition to cookies, we may also use similar tracking technologies, such as pixel tags, web beacons, and SDKs in mobile applications, which operate in a similar manner and are covered by this Policy.

WHY DO WE USE COOKIES?

GOL Linhas Aéreas Inteligentes uses cookies and similar technologies to provide a more personalized, faster, and safer browsing experience. We use cookies to:

  1. facilitate booking and purchase processes (by remembering searches and preferences, keeping you logged in, and managing your cart);

  2. personalize your experience (by remembering language, currency, and travel preferences);

  3. operate our loyalty program and frequent flyer account;

  4. perform analytics and continuous improvement (by measuring performance, optimizing the website, and testing new features);

  5. ensure security and prevent fraud;

  6. provide marketing and targeted advertising, including remarketing; and

  7. enable integration with partners and third-party services, such as social media, interactive maps, and live support chat.

LEGAL BASIS

In accordance with the highest legal standards, we obtain your prior consent before enabling any cookies that are not strictly necessary for the operation of the website. You may withdraw your consent at any time. For strictly necessary cookies and, in certain cases, for cookies that collect aggregated statistics or improve transaction security, we may rely on our legitimate interests, without prejudice to the fundamental rights and freedoms of users and visitors.

TYPES OF COOKIES WE USE

We use: (i) first-party cookies, sent to your device from equipment or domains managed by us; and (ii) third-party cookies, sent from equipment or domains managed by third parties (for example, Google, social networks, or external content plugins, such as maps, videos, or chat tools), which process the data collected in accordance with their own terms and privacy policies.

The cookies we use may be classified as follows:

  • Strictly necessary (technical) cookies, which are essential for the operation of the website and the services you request (such as flight searches and bookings, session identification, payment management, online check-in, and security and fraud control) - these do not require your consent;

  • Preference or personalization cookies, which store information such as your language, region, or search settings - when you actively choose these settings, your consent may be required;

  • Analytics or performance cookies, which allow us to monitor and analyze user behavior on the website so that we can improve our products and services - these require your consent; and

  • Advertising or behavioral marketing cookies, which store information about your browsing habits to create a profile and display advertising and offers based on your interests - these require your consent.

HOW AND WHERE WE STORE COOKIES.

Cookies may be stored during your active session (“session cookies”) or for a defined period (“persistent cookies”). Session cookies expire when you close your browser, while persistent cookies remain until their defined expiration date, unless you manually delete them beforehand.

DATA RETENTION

We will retain personal data collected through cookies only for as long as necessary to fulfill the purposes for which they were collected or to comply with legal and regulatory requirements. After this period, the data will be deleted or anonymized, as provided for under applicable law.

MANAGING YOUR COOKIE PREFERENCES

You can accept, refuse, or delete cookies at any time - individually or collectively - through our cookie banner or "cookie preference center", or through your browser settings, usually found under the "Options" or "Preferences" menu.

As guidance: Internet Explorer: Tools > Internet Options > Privacy > Settings; Firefox: Preferences > Privacy and Security; Chrome: Settings > Advanced > Privacy and Security; Opera: Settings > Privacy and Security; Safari and Microsoft Edge offer equivalent options within their privacy settings.

Most browsers also allow a "private" or "incognito" browsing mode, in which cookies are always deleted after your visit. Please note that disabling or refusing cookies may prevent certain features from working properly, such as staying logged in or keeping items in your cart.

HOW TO DISABLE THIRD-PARTY COOKIES

To learn more about the privacy and cookie conditions of third parties, you may consult their respective cookie policies (for example, Facebook, Twitter/X, YouTube, LinkedIn, and Google). We do not control websites accessed through links or search results, which may set their own cookies or request your personal data.

WHAT HAPPENS IF I DO NOT ACCEPT COOKIES?

If you do not allow cookies to be installed, you may be unable to access certain functionalities, such as staying logged in, keeping purchases in your cart, receiving location-based information, or viewing certain videos.

INTERNATIONAL DATA TRANSFERS.

We may occasionally need to transfer our customers’ personal data, collected in their country of origin, to our Suppliers and Partners located in other countries. We are committed to working with suppliers and partners that comply with local privacy and personal data protection laws, or that are in the process of becoming compliant with such regulations.

In addition, we adopt security and contractual measures to ensure that all international data transfers are carried out securely and in compliance with applicable legislation, such as the adoption of standard contractual clauses, specific contractual clauses, global standards, among others.


 

PROFILING AND AUTOMATED DECISIONS

With your consent, advertising or behavioral marketing cookies allow us to create a profile of your browsing activity in order to provide you with personalized advertising. However, we do not make decisions based solely on automated processing that produce legal effects concerning you or similarly significantly affect you.

You may object to the creation of profiles for direct marketing purposes at any time.

SENSITIVE DATA

We do not use cookies to process special categories of personal data (such as data revealing health, religious beliefs or biometric data).

HOW TO CONTACT US

If you wish to exercise your rights as a Data Subject, please submit a request through our Privacy Portal.

If you have any questions, comments, or complaints regarding this Cookie Policy, please contact our Data Protection Officer (DPO): privacidade@voegol.com.br.

You also have the right to file a complaint with a competent authority if you do not agree with the rules established on our website and believe that they violate one of your rights.

FURTHER INFORMATION

For more information about cookies and your rights as a user, you may consult the guidance on the use of cookies published by your competent data protection authority or contact our Data Protection Officer at privacidade@voegol.com.br.

GOL may amend this Cookie Policy to reflect legislative requirements or guidance issued by the competent supervisory authorities.

For more information about how we process your personal data, please refer to our Privacy Policy.

Last updated: 06/29/2026